The Vegan Trademark is registered in Europe, USA, Canada, Australia and India and used worldwide on over +60,000 products (2022). It represents the international standard for authentic vegan products. Quite simply, the Vegan Trademark is a beacon for attracting vegan consumers, their families and friends. The sunflower logo can be found on food and drink, beauty products, toiletries, cleaning products and services.

Products that hold the Trademark ensure that the manufacture and/or development of the product, and where applicable its ingredients, must not involve, or have involved, the use of any animal product, by-product or derivative. And the manufacture and/or development of the product, and where applicable its ingredients, must not involve, or have involved, the use of any animal product, by-product or derivative.

The Vegan Society understands the word ‘animal’ to refer to the entire animal kingdom, that is all vertebrates and all multicellular invertebrates.